Thievery is a legitimate worry. Allow me to make some very basic and immediate suggestions for protecting your work, including – perhaps counterintuitively – getting it out where everyone can see it.
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Museum professionals tell us how they utilize social media. I was invited to moderate a discussion with these generous folks for world renowned Social Media Week. Listen to all the advice they offer!
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Fellow theater artist Fanny Garcia and I meander through a range of topics: career, social media, classism in the arts, and making that dough, among lots of other fun goodies. Enjoy.
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I took to live tweeting from business sage, Gary Vaynerchuk’s book release in San Francisco as a means of taking notes. The resulting Twitter feed highlights the importance of: demonstrating value and building relationships.
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The quality of sound at a concert, the craftsmanship of your wares, how you respond to a customer complaint. This is your brand, not the icon stamped on your letterhead.
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To sell out a tour at the click of a tweet means cultivating relationships year-round, not just when it’s time to sell.
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There can be a wide chasm between the inspiration to design a particular program and the inspiration to fill the house for that program, when these initiatives really ought to be one in the same.
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