The Purpose
The Work
The Founder


Hi. My name is Anthem Salgado. I live in San Francisco and hail originally from New York. I work as a Business Coach, providing valuable outside perspective to a wide array of entrepreneurs and organizations.



When I’m not leading workshops, providing guidance to my clients, or crafting blog content, I enjoy the simple things. Fun with family and friends. Enjoying the company of my wife and our two dogs. And putting in mat time as a Brazilian Jiu Jitsu hobbyist.

I have had a long career as an arts professional: a multidisciplinary creator and arts administrator. Painter and poet. Memoirist and teaching artist. Stage and screen actor. Program Manager and Director of Communications. I loved it. I had no intention of switching sectors but the 2008 recession had other plans for me. I was gifted with a tough (and toughening) stretch of unemployment and a lot of time to meditate on the deficits in my toolkit. I was left to wonder, How did this happen to me and what skills must I develop to make sure it doesn’t happen again?

It was a bit like the kung fu movies of old wherein a peasant fighter is served a defeat, then holes up in a cave to learn from monks, and re-emerges an entirely new warrior. I’d taken all my experiences as a storyteller, as an out-of-the-box thinker and doer, and as a cultural worker to conjure a business entirely from scratch that would continue to reflect my community values in combination with my major findings for career longevity.


What I developed is a system of true best practices. Emphasis on “true” because what I teach applies across the board, irrespective of business type, budget depth, or staff size. Timeless. Universal. Core. Yet unfortunately, it’s everything that is primarily absent from most education programs. It’s everything I wish I’d known a lifetime ago. I might have spared myself a lot of unnecessary hardship. It is now my aim to save you from some of those same trials.

How has it panned out? Just take a look at the professionals that seek me out. They represent a broad spectrum of expertise: Acupuncturist, Chiropractor, Dance Instructor, Event Planner, Financial Planner, Fitness Trainer, Marketing & Public Relations Specialist, Mortgage Lender, Pilates Trainer, Relationship Coach, Software Developer, and Theater Professional.

Their results? People are moving with more clarity and intention. Individuals are keeping their enterprises in full alignment with their ethics. Industry leaders are now making more money and time. Through the processes I champion, clients have launched modest start-ups and negotiate lucrative contracts right out of the gate using the very techniques we have practiced. One client has shared with me that she was able to free an entire day from the work week using the protocols we instituted — and still triple revenue. Yet another was able to quadruple sales simply by changing the way she talked about her services, more finely articulating her worth in the marketplace. Still another strategized ways to grow audience and catch notice on the national map, having since made appearances on both coasts of the United States.

This is it. Right here. Pushing to meet your potential. Generating tangible and positive outcomes. Remaining well-rounded. Maintaining a balanced life. Upholding the tenets of health, wealth, and knowledge of self.

Thank you for taking the time to learn more about me and my coaching services. If these principles resonate with you, please get in touch and let’s build!


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Anthem Salgado founded the professional development and consulting program, Art of Hustle®. His offerings focus primarily on marketing, helping both individuals and companies maximize on audience development, referral building, and income generation opportunities. His experience spans over 15 years across industries that include arts, business, education, nightlife, community and cultural work.

He has worked at numerous organizations in various capacities over the span of his career:

  • Yerba Buena Center for the Arts
  • San Francisco Museum of Modern Art
  • Kularts
  • Hip Hop Theater Festival
  • Brava Theater
  • San Francisco Unified School District
  • Center for Asian American Media
  • Intersection for the Arts

Salgado has given talks and workshops at:

  • TCG’s Audience (R)evolution Convening in Philadelphia
  • Brooklyn Museum
  • Homestreet Bank
  • Center for Cultural Innovation
  • Renaissance Entrepreneurship Center
  • Foundation Center
  • San Francisco Friends of Chamber Music
  • Network of Ensemble Theaters’ Minneapolis Summit
  • Stanford University
  • University of California, Los Angeles
  • San Francisco State University
  • University of San Francisco
  • California Institute of Integral Studies
  • Sonoma State University
  • Napa Valley College
  • Mills College

He has been invited to moderate, speak, and serve on panels hosted by:

  • Social Media Week
  • Emerging Arts Professionals
  • Theatre Bay Area
  • Theater Communications Group

Anthem Salgado has received the following awards:

  • Leader in Arts and Culture by Rockwood Leadership Institute
  • Philippines Fulbright-Hays scholarship via Sonoma State University’s North Bay International Studies Program
  • Fellowship to Behance’s 99% Conference
  • Young Leader of Color by Theater Communications Group

➤ Join the many clients who benefit from the Art of Hustle® coaching program. Learn more by clicking here.


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